Marketing your Business using CD Business Cards
CD Business Cards have become of the most widely heralded marketing tools used today. Why? Because quite simply they work. The information delivered on such a small disc and the overall impact is unmatched. (Plus they're really cool to hand out.)
Over the last few years some very interesting changes have taken place in this e-card market. With the introduction of CD business cards, CD-R business cards and shaped CDs, companies from industry and manufacturing to service and retail have put together some incredible multimedia presentations.
In basic terms, CD-ROM Business Cards are mini CDs that can be programmed to deliver multimedia presentations, product catalogs, video infomercials, Web sites, links, resumes and much more. They are a fabulous way to bring new visitors to your business or Web site. If used properly they can deliver a much higher ROI (return on investment) than conventional marketing. We have found the following has proven successful for a number of our clients.
Keep it simple: The CD Business Card has the power to deliver a high-impact, full-blown media presentation with sights, sounds, bells and whistles.
In my experience it is best not to overdo it. Grab the customer's attention with a brief introduction, get your point across and provide a URL link and contact info. Don't get involved in a presentation that takes 15 minutes to view, unless you know they want to view it. Make sure the card is self-executing, so all the viewer has to do is insert the CD into their ROM drive sit back and view the presentation.
Contests: Although CD cards are intriguing enough by themselves, you can ensure the prospective client will view its contents by using the card to run a contest.
Simply code the discs with a series of numbers and encourage the viewer to visit your Web site or location to check for the winning number.
Direct mail: If you plan on using the CD card as a direct mail piece, personalize each CD label or presentation by using the prospect's name or company name. This may prove more time consuming, but the end result will be well worth the effort.
Track results: Make sure to code the URL links and e-mail address on all your CD cards so you can track the results. The simplest way to do this is to add a tag to your e-mail or URL - mailto:info@cardiscs.com?subject=CD or [WEB SITE].
Use CD-Rs: Test the waters before making a large investment by using CD-R business cards. The great thing about using recordable CD biz cards is you don't have to make thousands at a time; you can burn 25 to 50 on your own burner, test and retest the results until you find a presentation that delivers the desired result.
Consider the shape of the discs: CD business cards come in two shapes, 1) the standard rink shape straight top and bottom curved sides (it resembles a hockey rink.) 2) the rectangle shape all four sides have straight edges (it resembles a credit card.) Based on my experience some customers are hesitant to put a rectangle shaped disc in their ROM drive, even though they are safe, have been tested and used for a few years without incident.
I usually use the rink shaped discs so I don't risk eliminating potential viewers.
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Delicious Business Cards
You can create unique recipe cards to help promote your ownbusiness, or even to start a part-time business from your ownhome.As we all know, the majority of business cards that are handedout either get forgotten or thrown in the trash very quickly.By making unique business recipe cards, you're not only providingsomething of value, but you're also advertising in a way wherepeople will see and remember your business.All you need to get started is a home computer printer, somerecipes and some blank index cards.When choosing your recipes, make sure that you have legal rightsto use them.Although recipe ingredients cannot be copyright protected, therecipe instructions are, therefore you can't just pick recipesout of magazines and books to use in this way.You will need to either use your own unique recipes, or you canuse recipes that have now fallen into the public domain where thecopyrights have expired.To help get you started, you can obtain over 260 public domainrecipes in The Bread And...
Delicious Business Cards
Business cards > Delicious Business Cards
Business Cards Go Fishing!
The offline effort of business cards should focus on getting your website address out there for everyone to see. How do you broaden your reach by using this simple, but one of the most effective marketing tools? (Assuming that you already to have a good stack of business cards with the who, what, where, why and most importantly your URL information stated in them.) Most likely, you have handed out numerous cards to people you have met on the streets and you've hit up various business/retail storefronts with your business cards that sit by the cash registers which pretty much go unnoticed. The good news with leaving your cards at the checkout counter is that it's still a viable place to get people to notice your cards if it's presented in a unique way. What you need is some serious ?bait' for potential customers to sink their teeth into. This is where we go ?fishing' folks.Business cards are left everywhere, and seriously, left behind.
If they are just sitting in a pile, it's hard...
Business Cards Go Fishing!
Business cards > Business Cards Go Fishing!
Marketing your Business using CD Business Cards
CD Business Cards have become of the most widely heralded marketing tools used today. Why? Because quite simply they work. The information delivered on such a small disc and the overall impact is unmatched. (Plus they're really cool to hand out.)
Over the last few years some very interesting changes have taken place in this e-card market. With the introduction of CD business cards, CD-R business cards and shaped CDs, companies from industry and manufacturing to service and retail have put together some incredible multimedia presentations.
In basic terms, CD-ROM Business Cards are mini CDs that can be programmed to deliver multimedia presentations, product catalogs, video infomercials, Web sites, links, resumes and much more. They are a fabulous way to bring new visitors to your business or Web site. If used properly they can deliver a much higher ROI (return on investment) than conventional marketing. We have found the following has proven successful for a number...
Marketing your Business using CD Business Cards
Business cards > Marketing your Business using CD Business Cards
Color Business Cards
You might think the traditional black and white business cards are the best. They are, after all, sober and simple and thus reflect a straightforward image of your company. While this is probably true, you might be missing out on the various signals a colored business card can send out to prospective clients.
Colors communicate emotions and culture. They represent the ideas and thoughts of an organization.
They can be icebreakers, a topic for conversation before a stressful meeting.
Color business cards came about almost as immediately as color printing. While in the 17th century they were designed with engravings and ornaments, depending on the social standing of a person, today they are designed with the use of color. Different shades help to lend a unique character to the cards. Black and white, for example, evoke the feeling that the company is serious, perhaps wealthy even. Blue denotes a kind of royalty and heritage.
You would have noticed that...
Color Business Cards
Business cards > Color Business Cards
Business Card Printing Services
The simple black and white business card has metamorphosed into designer versions. Unusual business cards are made from wood, plastic, metal, magnets, glass, or handmade paper. And some are printed in four colors while others are made using embedding or imprint technology. The purpose is to be unique and different, and make a lasting impression.
Depending on your thoughts, budget, design, and needs, a business card service will tell you what kind of printing your card will need.
They offer die-cut business cards, embossed cards, CMYK full color printing, bi-fold business cards, or thermograph print cards?different processes that produce varied results.
Most business card printing services will provide in-house design services if you let them have all the information you need on the card. Otherwise, you could design your business card yourself by using the online card design services. Print providers like GreatFX business cards offer a complete online...
Business cards > Business Card Printing Services
Anniversary Cards
Anniversary cards are a wonderful way to express your love for the couple who is celebrating their anniversary. No matter which year the couple is celebrating, love is a great enough achievement to congratulate. Furthermore, whether it is their first anniversary, their fifth, their fifteenth, or their fiftieth or hundredth, a card will usually be expected if you know the couple well. Share in their excitement with an anniversary card.
You can by anniversary cards online or at brick and mortar stores. Anniversary cards are usually made of paper or cardboard, but can be made from any number of various materials, in any combination.
This is your opportunity to be creative and express your congratulations in a unique way. Maybe the message will have a funny but fitting poem in it. Maybe the card will be made out of lace or something else that is just as classy. No matter what kind of card you choose, make it a good choice.
You can also send anniversary cards...
Business cards > Anniversary Cards
Business cards
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